For the first time in 11 hours of conferencing someone has mentioned interactive television... well, TIVO. But it's close enough for me!
The thought that keeps Martha [Martha Rogers, Ph.D] awake at night is where is the line of privacy when you watch the box ... but the box is really watching you!
"TIVO are not in the TV business, they are in the information business"
Martha talks a lot about the relationship and the interaction between the customer and the business ... and how this can lend itself towards a learning relationship.
But my thought to her was: What about what we can learn from customers connecting with each other. We have an invite to come and talk to them at Peppers & Rogers Group when we get back to London.
btw - this is my second ever blogg entry... will the bug bite? we'll see...
Posted by lorna at October 10, 2002 07:30 PM