jeff barr is our speaker today - web services technical evangelist
I hadn't realised that their mission is to provide anything...not just the stuff we think of as amazon core business.
they have 4 different customer sets
buyers (us)
sellers - merchants augementing the product sets
web site owners - referrers
developers -
simple value chain...ultimately ends in selling products to buyers
they invest
300million in distribution centres
700million on marketing
900million on technology
the more information they have ie. the bigger their data bases the better service they offer - someone should be telling this to bbc
it's all about the api's - merchandising, selling and buying - in other words you can access the product information, the buying mechanisms and the selling (or product distribution) mechanisms.
they consider all the points along the value chain and ensure that you can add value at every step therefore you can earn at each point.
...i really want to talk to these folks about management and distribution
they are demoing simplest-shop.com again
amazon light demo - www.kokogiak.com/amazon2/default.asp
essentially they are excited about retemplating amazon content.
techno.starcd.com/proto/yesbar-signup.cgi - radio station example shazaam
note to self - maybe the yesbar would be a good example to sell content snippets (ie. cmc thinking across the org - is cool, simple and compelling??)
the distribution model is familiar... they do xslt transformation - this is cool...they do the whole thing - they do it on their own server so facilitates basic sites having quite dynamic presentations. keep in mind for syndication to community sites.
the soap and rest debate - they do both
shopping cart example - www.nba.com
branded order pipeline - branded shopping experience
presentation is at - www.syndic8.com/~jeff/amazon.html
Posted by paula at April 24, 2003 12:56 AM